Social AI 2.0 is our biggest update yet. Rather than simply upgrading the image model, we've rebuilt the entire content generation workflow from the ground up. The new AI agent understands your business more deeply, makes smarter decisions throughout the generation process, and creates content that's more personalized, more visually appealing, and more aligned with your brand.

This article highlights everything that's new in Social AI 2.0.

At the heart of Social AI 2.0 is a brand new AI agent.

Instead of simply completing tasks one after another, the new agent reasons between every step of the generation process. It evaluates your business information, uploaded assets, and content before deciding how to build each post.

This results in:

You can now choose the quality level used when generating AI images.

Navigate to:

Social Calendar → Settings → Select Your Preferences → Image Quality

Available options:

Uses the original Social AI image generation workflow.

Uses the new Social AI 2.0 reasoning engine with improved personalization and higher quality visuals.

Additional cost: +15 credits per generated post.

Our highest quality image generation model.

Premium delivers:

Additional cost: +25 credits per generated post.

Note: Image Quality only affects newly generated posts. Existing posts won't automatically update.

Social AI 2.0 dramatically improves how reference images are selected.

Instead of relying on a limited pool of visuals, the AI now searches through a much broader selection of your Media Assets to find the most relevant images for each post.

Benefits include:

The AI now makes better use of your Brand Intelligence.

It selects more relevant snippets and business information when creating captions and visuals, helping posts feel more natural and aligned with your brand.

Your logo can now be intelligently incorporated into AI-generated images.

When enabled, Social AI will naturally place your logo into scenes where it makes sense, such as:

Your logo is automatically pulled from:

Brand Intelligence → Brand Identity

If no logo is available, you'll be prompted to upload one.

Social AI now recognizes e-commerce businesses and uses a dedicated content generation workflow.

If your business sells products online, Social AI can use your uploaded product images to create product-focused social posts.

To get the best results:

Every generated post now includes Post Intelligence.

This allows you to see exactly how your content was created.

You'll be able to review:

This gives you complete transparency into the AI generation process.

Social AI 2.0 uses more of your business information than ever before.

The AI now makes better use of:

The more information you provide, the better Social AI can personalize your content.

For the best results, we recommend:

These improvements help Social AI generate more personalized, visually appealing, and brand-consistent content.

No. The new features only apply to posts generated after enabling Better or Premium Image Quality.

Yes. Generate a new batch of posts to take advantage of the Social AI 2.0 improvements.

Yes.

Go to:

Social Calendar → Settings → Select Your Preferences → Image Quality

Select Premium and generate a new batch of posts.

Yes. Social AI 2.0 is now available. Simply enable Better or Premium Image Quality and generate new posts to start using the upgraded experience.